Following the success of Modus Cerveza even surpassing the sales of the Core Range, an entire range of Mexican-inspired beers were released by Modus throughout the latter end of 2023 til late 2024. This included a new 330mL bottle format for Modus Cerveza, a new Tepache, Ginger Beer, and Modus’ new big addition Double lemon.

The packaging are all designed to follow the Mexican theme of their predecessor while keeping each product impactful and bold for shelf presence and consistent in branding for recognition.

Similarly, all assets for marketing campaigns, POS material, and additional themed packaging are kept within the combined brand guidelines of Modus and the Mexican range.

PACKAGING DESIGN, MARKETING ASSET DESIGN, POS MATERIAL DESIGN, DIGITAL ASSET DESIGN BY STEVE LOPEZ

Trash Taste Beer is a collaboration beer with the popular social media, podcaster, and celebrities Trash Taste’. The beer was released at the same time as the opening night of Dreamhack Melbourne 2024 where the Trash Taste trio held a live. Trash Taste Beer was sold out within two weeks from the pre-order period and was sold out right away in the venue as hundreds queued at Bartronica for the launch party.

The design incorporates the brand of Trash Taste while still keeping the Modus identity. What started as an anime ‘waifu’ concept that represents the average viewer, later morphed into a cyberpunk design that appeals to a broader audience.

Also included in the gallery is the original concept art that was later pivoted toward a more striking cyber-punk artwork.

PACKAGING DESIGN AND ILLUSTRATION. AND MARKETING ASSETS BY STEVE LOPEZ

To show support and aid to the war stricken communities, Modus has collaborated with Ten Men Brewing at Ukraine. The collaboration aims to restore Ten Men’s Brewery that was destroyed during the war.

With this in mind, the design incorporates a story of rebuilding in the illustration, Ten Men’s iconic ‘x’ patch, and the colours of the Ukrainian flag.

PACKAGING DESIGN AND MARKETING ASSETS BY STEVE LOPEZ

As the lead designer and founding member of the Woolfie team, I worked across the entire branding and design of this amazing startup.

Bringing together the nerdiness of retro games and the corporate feeling of the Slack software, the designs for Woolfie had to be somewhere in between Nerdy and Normie.

Check out Woolfie for Slack

or visit our website for more info

https://woolfie.webflow.io/

Design, Illustration, Website design & implementation (Webflow) by: Steve Lopez

Inspired by the Japanese classics Sapporo Dry and Asahi Dry, this design brings the classic Japanese premium beer look to Australian shores.

A black and gold print is used on top of the aluminium can substrate to maintain a ‘premium’ effect.

DESIGN AND LAYOUT BY: STEVE LOPEZ

Cereal for Dinner in Modus’ official beer for Gabs 2024.

The design is an adult take on the most popular breakfast cereals to avoid ABAC sanctions while keeping on theme.

As the designer I took the liberty of using the wordplay of ‘Cereal Dinner’ and ‘Serial Killer’ and incorporated it on the design showing a ‘horror’ version of the characters on the popular kid’s cereals.

PACKAGING AND MARKETING ASSET DESIGN BY STEVE LOPEZ

Released early November 2024, Yacht Club targets the upper echelon of the society.

To achieve a premium but ‘yachtie’ appeal, a two-tone flat artwork is used similar to the shirts sold at yacht clubs.

The use of the can’s silver and a matte finish for the artwork adds to the premium feel of the can.

PACKAGING DESIGN AND ASSET DESIGN BY STEVE LOPEZ

This project was a student design work from Shillington College that was submitted to the 2019 Australian Graphic Design Awards (AGDA). Among thousands of entries, this conceptual museum rebrand for the “Cup Noodle Museum” in Japan was a finalist in the competition.

CONCEPT AND DESIGN: STEVE LOPEZ

This project was a beer collaboration between KOKO BLACK and Modus Operandi for the Good Beer Week 2021.

In designing the can label for this collaboration beer, I had to work using the design guidelines of both Modus and KOKO BLACK. There was a good back and forth of ideas between the Modus team and the KOKO BLACK design team to get everything to fit both brands.

DESIGN & PHOTOGRAPHY BY STEVE LOPEZ; NUTS TO CARAMEL COLLECTION BOX DESIGNED BY THE KOKO BLACK DESIGN TEAM

This design was made for the Chrissy Chris Comp surf competition. The primary concept was to feature the surf competition’s location, Dixon Park Beach, at newcastle.

Illustration and Design: Steve Lopez

A Double Dry Hopped Pale Ale inspired by WWE wrestling, conceptualising ideas for DDH Stunner was challenging from the get go. This was also the first can that would follow the new design formula I envisioned for the New Modus Limited Releases featuring the “MO” logo up front, to strengthen the Modus Branding in these Limited Releases.

With the Wrestling theme and the name Stunner, I gravitated towards “Steve Austin” as the inspiration for the graphics. As our team wanted a strong shelf presence for this beer, we went for a pop art approach featuring a comic style graphic that would surely pique the interest of whoever saw this can on the shelf.

The can design for DDH Stunner got a lot of attention in the Modus Socials as people started posting images of wrestling moves with the can.

CONCEPT, DESIGN , ILLUSTRATION AND PHOTOGRAPHY BY: STEVE LOPEZ

The latest limited release from Modus Operandi, Pacific Pulp is a “Pulp Fiction” inspired beer. Staying true to the movie theme, a pop-art motif is used and the colour palette not only “pops out” but it also shows the tropical flavours used in the beer.

Concept, Illustration, & Design: Steve Lopez

As the in-house designer for Modus, I also created video content for their socials.

CONCEPT, VIDEO, AND EDITING BY STEVE LOPEZ

SHOT USING A FUJIFILM XT3

A new national release by Modus Brewing, the new Modus Cerveza is a Mexican type beer brewed in Australia.

This design was made in collaboration with Abel Creative, and the Northern Beaches Illustrator, Kentaro Yoshida

CONCEPT BY ABEL CREATIVE & STEVE LOPEZ, DESIGN BY STEVE LOPEZ, ILLUSTRATION AND TYPOGRAPHY BY KENTARO YOSHIDA, PHOTOGRAPHY BY: KATIE WADE STUDIO

Following the success of the Neon-themed beers of Modus exclusively for the GABS festival 2021, we wanted to bring this concept to a limited national release.

We kept to the theme similar to that of the “Blade Runner” and kept the overall design, typography, and colour palettes within this theme.

DESIGN, TYPOGRAPHY, ILLUSTRATION, & PHOTOGRAPHY BY: STEVE LOPEZ

In collaboration with the Four Seasons Hotel and their prestigious Grain Bar, Modus Brewed a 5-grain lager exclusively for their new bar.

To fit the luxurious, & modern theme of the bar, I went for the classic matte black and gold for the label of the Grain Lager. I used the Logo of the Grain Bar as the centrepiece of the design and kept everything else minimal and simplistic.

We also set up a photoshoot with the amazing Four Seasons Hotel team where we got them indulge in the journey of creating the Grain Lager from start to finish. This was later used for the promotion of the new lager in both the Grain Bar and Modus’ socials.

DESIGN, DIRECTION, & PHOTOGRAPHY: STEVE LOPEZ

Pre-wedding designs and photos for clients in Sydney.

DESIGN AND PHOTOGRAPHY BY STEVE LOPEZ

As a design challenge for myself in 2019, I created 250 conceptual movie posters. Check out the other ones at my IG handle @steve.is.walking

Wax Flower Sour was a limited release beer that went into the Australian Market in early January, 2021. This beer used wax flower as a unique flavour for the beer.

For the summer release beer of early 2021, we took inspiration from the iconic surf board wax, Sex Wax.

Design and photography by Steve Lopez

I was approached to create a stay-at-home sale ad campaign, including EDM banners and Shopify store assets, for miiru, an independent fashion label.

Two weeks into my role as the in-house graphic designer for Modus Operandi, I was tasked with bringing their upcoming duo of sour beers to life.

As a summer beer series, we wanted both beers to have a bright and tropical feel, thus the usage of the pattern and the fruit illustrations. A heavy illustrative style is also an ongoing trend among craft beer brands.

DESIGN, ILLUSTRATION, & PHOTOGRAPHY BY: STEVE LOPEZ

Conceptual packaging design for one of the most popular tea brands in Australia.

This is a conceptual campaign for Festival No. 6, an award-winning music, arts, and culture festival in Portmeirion. The illustrations are inspired by imagery from the Alice in Wonderland books.

As another entry to the 2019 Australian Graphic Design Awards (AGDA) that reached the finals, this conceptual Spider Gwen poster was made by creating a 1:12 miniature NYC alley set, using mostly cardboard and random materials found at home. A 1:12 action figure of Gwen was then used as a model for recreating scenes from the graphic novel.

SET DESIGN, GRAPHIC DESIGN, & PHOTOGRAPHY BY: STEVE LOPEZ

This is a conceptual microsite for T-LAB’s carbon neutral and zero waste community project, and for their company snapshot for the year 2019.

X is a conceptual non-conformist, rebellious, and unconventional travel magazine. It’s intended as a spin-off from Time Out magazine’s counterculture roots.