A Double Dry Hopped Pale Ale inspired by WWE wrestling, conceptualising ideas for DDH Stunner was challenging from the get go. This was also the first can that would follow the new design formula I envisioned for the New Modus Limited Releases featuring the “MO” logo up front, to strengthen the Modus Branding in these Limited Releases.
With the Wrestling theme and the name Stunner, I gravitated towards “Steve Austin” as the inspiration for the graphics. As our team wanted a strong shelf presence for this beer, we went for a pop art approach featuring a comic style graphic that would surely pique the interest of whoever saw this can on the shelf.
The can design for DDH Stunner got a lot of attention in the Modus Socials as people started posting images of wrestling moves with the can.
CONCEPT, DESIGN , ILLUSTRATION AND PHOTOGRAPHY BY: STEVE LOPEZ