Following the success of Modus Cerveza even surpassing the sales of the Core Range, an entire range of Mexican-inspired beers were released by Modus throughout the latter end of 2023 til late 2024. This included a new 330mL bottle format for Modus Cerveza, a new Tepache, Ginger Beer, and Modus’ new big addition Double lemon.
The packaging are all designed to follow the Mexican theme of their predecessor while keeping each product impactful and bold for shelf presence and consistent in branding for recognition.
Similarly, all assets for marketing campaigns, POS material, and additional themed packaging are kept within the combined brand guidelines of Modus and the Mexican range.
PACKAGING DESIGN, MARKETING ASSET DESIGN, POS MATERIAL DESIGN, DIGITAL ASSET DESIGN BY STEVE LOPEZ