Trash Taste Beer is a collaboration beer with the popular social media, podcaster, and celebrities Trash Taste’. The beer was released at the same time as the opening night of Dreamhack Melbourne 2024 where the Trash Taste trio held a live. Trash Taste Beer was sold out within two weeks from the pre-order period and was sold out right away in the venue as hundreds queued at Bartronica for the launch party.
The design incorporates the brand of Trash Taste while still keeping the Modus identity. What started as an anime ‘waifu’ concept that represents the average viewer, later morphed into a cyberpunk design that appeals to a broader audience.
Also included in the gallery is the original concept art that was later pivoted toward a more striking cyber-punk artwork.
PACKAGING DESIGN AND ILLUSTRATION. AND MARKETING ASSETS BY STEVE LOPEZ